He only stepped down as chairman in January this year. In a letter dated February 21, 2006, he wrote: “Odile has supported me unfailingly for many years and particularly so during my recent illnesses… I have taken into account the fact that each of you is very well housed, with at least one property each, and that I have provided financially for each of you over a very long period of years.” Ignoring the letter, the siblings decided to fight for the 56.25 per cent share of the property they were entitled to under French inheritance law. In 1987, he began a relationship with his third mistress, Odile Marteyn, which lasted 23 years. It also was hit hard by the 2007 outbreak of bird flu. The relationship remained secretive, and Marteyn has consistently refused to discuss their affair. In the last couple of years it had started to recover and recorded a turnover of £330 million in 2009, down on its peak year of 2005 when it hit £479 million.
Turkeys were hatched and reared in the bedrooms, and prepared for the table in the Hall kitchen. They separated in 1975 but remained married, despite having lived apart from her for 35 years.
All these choices were packaged into 120 assorted products, all produced within a multinational business that, by 2010, produced seven million turkeys a year, employed more than 2,000 people and had an annual turnover of more than £330m.Bernard Trevor Matthews was born at Brooke, near Norwich, on 24 January 1930, the youngest of four children of a motor mechanic.
In pursuing this aim, we endeavour, where possible, to obtain permission to use an owner’s material. A British Poultry Council spokesperson said: "He has left behind an incredible legacy in the now iconic business that he built himself from a small investment and a lot of hard work. Rob Newbery, National Farmers' Union chief poultry adviser, said Mr Matthews would be "sadly missed and remembered by many".
His direct, brusque style did not endear him to some of the more traditional members of Norfolk society and his intensive factory farming techniques made him the bête noire of environmentalists, animal rights campaigners and foodies. The last few years of Matthews’ life coincided with a period of bad publicity for his farms.
Production at the farm and its adjoining factory was halted as more than 160,000 birds were culled after the discovery of the virulent H5N1 strain of the disease.
During an auction at Acle market, he saw 20 freshly laid turkey eggs for sale, which he bought for a shilling each, and then acquired the same day a paraffin-oil incubator, which he bought for £1 10s.
They don’t need to be taken to the cinema twice a week!”Bernard Matthews once described his private life as ‘complicated’! Locals say the couple weren’t often seen in public: “He kept himself to himself,” said one resident.
The family took the company private in 2001 and still controls 98.9 per cent of the shares. Marteyn and Joyce were both present at Matthews’ bedside when he died. This means Bernard Matthews products continue to be enjoyed by nearly half the homes in Britain some 66 years later. But the bluff image was deceptive.
Then, after resigning his position at the auction house in 1951 he became an insurance clerk with Commercial Union where the salary was appreciably better.
Matthews hatched turkeys in the living room, reared them in the bedrooms and slaughtered them in the kitchens. He was defensive with journalists and disliked personal publicity.
Join our Team. Each incident affected Matthews deeply and he gradually retreated from public life.
Though, the line was only conceived by Mr Matthews after he refused to say the line orgininally penned by his advertising agency, which ran, "the only tough bird around here is me".
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