Just Eat’s previous campaign activity focused on service but the firm, which operates in 13 territories worldwide, wanted to “mark a bigger moment for the brand and define who [we] are,” says Mat Braddy, Just Eat CMO. Photograph: Naoise CulhaneRestaurant marketplace Just Eat is embarking on a brand “refresh” to reflect the multibillion euro merger of its British parent and Amsterdam-based The local arm of the multinational told The Irish Times that its fleet of cars, outdoor advertising, its television campaign and the Dublin bikes will all be rebranded in a move that is expected to cost the group as a whole millions of euro. It celebrates how we deliver not only food but the delight people feel when their favourite takeaway arrives, no matter where in the world they are.”The campaign, which was created by McCann London, went live in Spain and Australia at the end of last month and is due to launch in Ireland on 15 May and Denmark on 27 May, with Italy, France and Switzerland planned to go live later in the year.Duffy will replace Barnaby Dawe as the top marketer at Just Eat as the takeaway company’s new CEO overhauls its top team.The online food delivery brand wants to “reassert its position in the market” as it looks to build brand awareness long after its sponsorship of The X Factor finishes.From brands getting to grips with ecommerce and personalisation in podcasts, to growing interest in advertising-funded video-on-demand, Marketing Week predicts the media trends that will take shape this year.With Russell on holiday, it is my turn again to look at the key stories from this week and offer a view on what they mean for you and the industry. Dawe said Just Eat plans to double Facebook spend this year because it allows the business to talk about the brand and engage people but also “go right down to transaction” and shift people to conversion. Camile Thai - your favourite brands, now available for delivery or takeaway from Just Eat. Peter Duffy, Just Eat’s interim CEO, tells Marketing Week having a global campaign enables it to “invest more in the quality of creative work” as it is being shared across a wider range of markets.Just Eat is launching its first global brand platform as it looks to “invest more in the quality of creative work” and consolidate marketing.‘Did Somebody Say Just Eat’ will launch in eight markets across TV, radio, social and out-of-home, and marks the first time the company has developed creative centrally to be adapted across multiple countries.Peter Duffy, Just Eat’s interim CEO, tells Marketing Week having a global creative “means you can invest more in the quality of that creative work because you’re sharing it across a broader range of markets”.The new TV advert, which will air in the UK for the first time on Friday (9 May), features a couple who are deciding whether to order a takeaway. Hvis du fortsætter brugen af hjemmesiden, antager vi, at du er indforstået med og accepterer at modtage cookies fra JUST EAT hjemmesiden. All rights reserved. "We pitched for the Just Eat business at the back end of 2018," according to Webster and Berlitz. If you continue to use this site we will assume that you are happy with it. However, its brand metrics are still struggling. Showing the same charm, energy and attitude of our typeface, they’ve been designed to work within a 16 pixel space, while also complementing the design aesthetic of iOS and Google’s Material Design.Our new typeface was picked to reflect our values and tone of voice. £19.99 ex VAT . DPZ-0.01%. Tamper Proof Stickers . “It’s been a massive job,” Amanda Roche-Kelly, managing director of Just Eat’s Irish arm, said without putting a figure on the total investment.The group has had to increase its workforce during the Covid-19 pandemic while rivals shed staff. Just like everything else, we’ve worked really hard to make sure our new brand takes the very best of what we’ve always done, and makes it even better. It was listed on the London Stock Exchange until it was acquire Supermacs - your favourite brands, now available for delivery or takeaway from Just Eat.
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